600 years of that of Seoul cultural heritage and K-fashion Collaboration on the digital track.
Seoul, South Korea, October 6, 2021 / PRNewswire / – Seoul Fashion Week S / S 2022, which will showcase new possibilities for digital fashion shows, will reach domestic and overseas audiences online from October 7 (Thursday) at October 15 (Friday).
Through 37 digital fashion films, Seoul Fashion Week will garner attention by capturing not only the past, present and future of that of Seoul cultural heritage, but also by introducing designs that contain the value of the environment and coexistence, such as upcycles and vegan fashion.
The 100% pre-produced Seoul Fashion Week S / S 2022 runway digital films will be streamed online through Seoul Fashion Week website, official YouTube channels (http: // www.seoulfashionweek.org), Naver TV, VLIVE, and TikTok, offering unique enjoyment to domestic and foreign audiences.
Behind-the-scenes and behind-the-scenes videos, another interesting aspect of visiting Seoul Fashion Week, will also be shown on TvnD and TikTok.
TikTok is organizing a challenge (fashion rookie) to make a video using the “fashion cutout MV” effect or the “dress code” sticker from October 2 to celebrate ‘Seoul Fashion Week’. In addition, there is a “fashionista” event which can be selected as a fashion talker if you upload 5 or more fashion videos during “Seoul Fashion Week”.
The synergy created by various spaces that show the past, present and future of Seoul and K-fashion is an eye-catching point of attention all over the world. With the active cooperation of the Cultural Heritage Administration, for the first time, the five great palaces of Seoul will be the scene of Fashion Week. Fashion designs that contain the values of “nature”, “environment” and “coexistence”, which are global topics such as recycled and vegan fashion, will also be presented.
At October 7, Gyeongbokgung Palace, that of Seoul main royal palace, will start with the NOHANT fashion film, and on October 15, it will end with a fashion film by Vegan Tiger, Korea’s leading vegan fashion brand.
In addition, Deoksugung Palace, which is in harmony with tradition and modern times, Changdeokgung Palace, which stands out for the beauty of autumn, Unhyeongung Palace, as well as the digital track filmed in the old factory and Daesun Flour Mill Studios, creatively and uniquely led urban sensibility and style.
During Seoul Fashion Week, performances by artists based at World Heritage sites will also be pre-produced and transmitted. Starting with the opening show by hip-hop artist DPR LIVE against the backdrop of the magnificent night sky of Gyeonghuigung Palace (October 7) and the semi-overture performance of popular singer-songwriter Heize (October 11), Lee hee-moon and the group OBSG will perform in closing concert (October 15) on the stage of the Deoksugung stone exhibition in harmony.
Seoul Metropolitan Government said, “The collection of representative designers will be presented to the world at the same time, on the stage of 600 years of cultural heritage that encompasses that of Seoul history, current dynamism and future potential. “We will promote the charm of Seoul and turn the competitiveness of the fashion industry into a sales opportunity. “
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SOURCE Seoul Metropolitan Government