Sustainability is becoming an increasingly important topic of discussion, especially in fashion production. How do you do your part?
We have been thinking about sustainability for a long time now. We have done a lot in terms of production and fabrics. We still make a lot of clothes, but we have appointed a responsibility manager to help us choose the right fabrics and find the right way to produce things in terms of delivery and packaging. We haven’t communicated about it yet, but we are doing it for ourselves with the idea that one day we can talk about it. I produce over a million pieces per season now. It gets big. I have 200 people in my business.
What kind of leader are you? How do you inspire the people who work with you to keep your vision alive?
I’m here at the studio every day and although I’m at the top of the organization, I haven’t set out to build the business like a pyramid. I built it like a circle with which I am sitting in the center. Everyone is the same distance from me. My door is always open. I am very collaborative. I ask the people I work with what they want to do. I like the idea that the brand will last a long time. The main idea is to make us happy and to make our ideas come true.
Ami appears to have recently made the switch from a small business to a mid-size fashion company. Are you surprised at your success?
If you approach people with a smile and good energy, people respond in a pleasant manner. We are going to open a store in New York, next to Loewe and Saint Laurent, [in December]. When I started a few years ago I couldn’t imagine sitting around this table and today I feel like I deserve to be there. I am no longer shy. I recognize my own creativity, my own success. I am not intimidated. I have friends. I have a family. I love working with my people here at the studio. I don’t mean to sound pretentious but it’s a simple life. We work hard and we have fun.
What advice would you give to young designers entering the industry today?
Going with your gut is the best thing you can do. I think good energy is the key. There is no recipe for success: what works for me won’t work for anyone else, but the passion you put into your job, the confidence you place in yourself, will make you make the right choices. In the meantime, if you make a mistake, that’s not a bad thing either, because you can learn from it. I have an optimistic thought: whatever happens, it will be fine.
What would your heritage be?
The pandemic has taught us to live in the moment, because anything can fall apart in a second. If someone had told us two years ago that we were going to be locked up for this long, no one could have imagined it. We are fortunate to still be here. I feel like if it all ended now, I would be happy with the life I have led. But the best is yet to come – that’s my mantra.
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