At the center of Filipino fashion at #DamaKoLahiKo

Seasoned and up-and-coming Filipino fashion designers are at the forefront of Ayala’s ongoing shopping malls campaign to promote and harness the richness of local culture celebrated across the five senses via #DamaKoLahiKo, a traveling fair that runs until July.

Rhett and Plains and Prints take on modern Philippiniana for the new normal.

Set up in partnership with the Philippine Fashion Coalition (PFC), several pop-ups and parades will be organized in activity centers in downtown Alabang this weekend; Ayala Center Cebu July 2-4; Ayala Malls Manila Bay July 9-11; and UP Town Center July 16-18.

The fair revolves around the theme “Kalye”. A concept deeply rooted in local culture, the kalye is the heart of interaction in a community – it is where children play, men and women socialize, and communities share stories with each other. In view of this, the participating fashion designers present collections that reflect the current social realities of local communities, such as the increase in the use of loungewear, street wear and sportswear in the midst of the city. new standard.

Categorized into pambahay, panlakad, pangtrabaho, panglibangan and pang-exercise, among others, the pieces presented at the Philippine Fashion Show come from Adante, Beatriz, Dino Lloren, Jun Escario, Mjorian, Niño Angeles, Philip Rodriguez, Rhett Eala and Vic Barba and Virtucio. Local merchant partners will also participate in downtown Alabang, including Kamiseta, Plains and Prints, Collezione, Lazy Fare, Worship Generation, Annie & Lori, Just G. and Straightforward. The PFC will also have its own booth where the group’s bayong products, brooches and scarves will be on sale.

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