True luxury hunters don’t want soulless mega-hotels with rows and rows of IDs. Instead, the new mark of a taste is a stay in a quirky little boutique, or – better yet – a townhouse so welcoming and understated that you almost, almost feel at home.
Never ahead of a trend, London has seen a wave of new townhouse openings over the past twelve months. From a hidden romantic hideaway to a gourmet mecca serving 20-course tasting menus, here’s our pick of the best (including some old walleyes).
Beaverbrook Townhouse, Sloane Street
A treat for lovers of the former and exquisite Surrey sprawling spa hotel, the Beaverbrook Townhouse has recently opened its doors just yards from Sloane Square and Knightsbridge. Ultra-luxurious and fun, it is the ideal base for a glamorous weekend in the capital. Begin the process by sipping one of the blazing theater-themed cocktails at Sir Frank’s Bar (think Romeo & Juliet, Kinky Boots, and My Fair Lady) before heading to the Fuji Grill to sample some of London’s best Japanese fare. . Sushi lovers should have a blast on the 20-course Omakase tasting menu. The interiors have been masterfully curated by Nicola Harding and the rooms are dazzling.
Mayfair Townhouse, Green Park
Another town outpost by one of the UK’s finest country hotels. This time, from the team behind the much-loved Cliveden House and Chewton Glen. A feat of design, the hotel is made up of 15 converted Georgian townhouses – seven of which are Grade II listed. Located on Half Moon Street, the hotel pays homage to one of its most famous former residents, Oscar Wilde. From the art deco Dandy Bar (where the Mr Bosie cocktail named after Wilde’s lover is a must) to the surprising artwork that tells the story of an eccentric fictional family called the Foxes, it’s a celebration of all that is dandyism. Ask Head Concierge Dianna Bera for an art tour of the property – or whatever! As one of the very few women in the Clefs d’Or association, she is the best of the best. Rooms come in all shapes and sizes, from the compact cabin perfect for solo travelers to garden suites with a taste of the English countryside in the center of town.
The Lost Poet, Notting Hill
This newly opened four bedroom Victorian townhouse on Portobello Road is a love letter to Notting Hill. If you can, enjoy The Muse, a split-level suite with its own private roof terrace overlooking West London. The brushed metal freestanding tub will take the stress out of the city (and look great on the rack). The free breakfast bag comes in two options: go for ‘naughty’ and you will wake up with Ottolenghi pastries with jam and butter, choose ‘nice’ for coconut milk with chia seeds and blueberries.
Discounts are available at neighborhood wine bars, pubs and shops. Nearby, Gold, Orosay and Haya are essential restaurants to favor. Our advice? Gather your loved ones (or just your most debauchery) and book the whole townhouse for an unforgettable weekend.
From £ 200 per night and from £ 1,370 four-bedroom exclusive; thelostpoet.co.uk
Commercial: The Macallan Double Cask 12 Years Old
He is no more at the heart of the action than Henrietta. Just yards from famous Covent Garden Square and with Soho, and all of its world class restaurants and gloriously dirty pubs, within walking distance, it can’t be beat on location. The 40 rooms are spread across two Victorian townhouses whose interiors were designed by award-winning designer Dorothée Meilichzon, whose maximalist style and clever use of contrasting patterns and contrasting shapes have led her to work magic in several other experimental hotels, including the Il Palazzo Experimental in Venice and the Menorca Experimentation. Particularly special is the Grand London Eye Suite on the top floor with a private balcony overlooking the iconic wheel. The food at the restaurant, Da Henrietta, is courtesy of Italian Supper Club and showcases the flavors of the west coast of Italy.
Apartments at 11 Cadogan Gardens
Alongside the already super chic hotel, six recently renovated apartments have opened at 11 Cadogan Gardens. Occupying an entire floor of one of Chelsea’s healthiest Victorian townhouses, the one, two and three bedroom apartments are ideal for a family city break or for commuters who may have moved outside. of London during the pandemic but still need (want) a luxury base in the capital from time to time. The Hans’ Bar & Grill is the perfect place for healthy breakfasts and lunches or decadent dinners and cocktails after the sun goes down.
Zetter Townhouse Hotel
When you’re not sure where to go for a quietly impressive date or a late-night nightcap, Wilhelmina’s Lounge, Zetter Townhouse’s bar, is the place to go. Its cozy corners, roaring fireplaces and cabinets of curiosities will spark conversations and love. If all goes really well, go upstairs to one of the rooms, suites or apartments. A few kilometers away, in Marylebone, the brand new Zetter Townhouse awaits you with its 24 luxurious bedrooms and the sexy The Seymour’s Parlor.
Find out more about the Macallan Double Cask range here