The Arizona Cardinals will soon have a sports betting operation near their stadium for betting on NFL games and other big events, just like the Raiders and Allegiant Stadium plan to do here.
Cardinals owner Michael Bidwill said on Wednesday that a BetMGM-branded sportsbook is being built next to State Farm Stadium, the team’s home ground in Glendale, Ariz., In time for football season. next year.
But greater opportunities await in the years to come: Super Bowl 57 will be played at the stadium in 2023 and the March Madness Final Four of college basketball will be played there in April 2024.
Bidwill was the final keynote speaker at Global Gaming Expo 2021, addressing a large interview-style crowd with questions from AGM President and CEO Bill Miller.
The four-day show at The Venetian Expo ends Thursday. The AGA has not reported on the number of attendees or the size of the exhibits, but those who have attended G2E in previous years say the exhibit is smaller than it has been in the past. After around 27,000 attendance in 2019, G2E turned into a virtual event in 2020.
Thousands of casino industry professionals scour the show for technological innovations, including bigger, louder slots and table games that will draw customers to their properties. Some buyers are also looking for new sports betting technology, and Arizona is one of the newer states in the field.
Arizona started in September
Legalized sports betting began in Arizona on September 9, the first day of the NFL season. While the Arizona gaming department won’t release its first sports betting statistics until mid-November, Bidwill said betting on the games has been popular since opening day.
The Las Vegas Stadium Authority and the Las Vegas Convention and Visitors Authority have developed a strategy to attract expensive sporting events as well as concerts to the new 65,000-seat stadium in southern Nevada to boost tourism. Betting on the games played is no problem with several mobile apps available and a dozen commercial casino sports bets just blocks from the stadium.
Bidwill said Cardinals licensed sports betting will also be established at three tribal casinos in Chandler and Laveen Village, Arizona, operated by the Gila River Indians.
“There have been some early reports that sports betting is being built inside the stadium, but it’s actually outside, easily accessible to fans and sports bettors 365 days a year,” he said. he declares.
Miller and Bidwill discussed the importance of “betting well” in Arizona. Bidwill noted the tightrope walk that Arizona casino companies are doing, aggressively marketing their new product with television advertising while trying to emphasize responsible gaming and not attract customers. illegal betting by minors.
“Football drives legalized sports betting in my hometown of Washington DC,” Miller said, “and it seems to be so in Arizona.”
Miller said he didn’t want to see critics criticizing the industry for oversaturated advertising.
Bidwill acknowledged the challenge: The Cardinals are the last of the undefeated NFL teams this year with three road wins and one at home and the fan base has embraced the team at a time when fans can bet on them.
Miller and Bidwill also compared ratings of how the Cardinals and casinos – both, essentially, entertainment companies – survived an 18-month shutdown that saw casinos shut down and NFL teams. playing in stadiums without fans.
Bidwill said the pandemic has forced the team to be nimble.
“We had to look more like a speedboat and less like an aircraft carrier, because of the way things developed,” he said. “We had to be good listeners as employers and really show leadership in many different initiatives to communicate. “
Earlier today, three casino CEOs – two with properties on the Strip – said they were responding to changes in customer behavior with technology in the wake of the coronavirus pandemic.
CEO Matt Maddox of Wynn Resorts Ltd., Bill Hornbuckle of MGM Resorts International and Jim Allen of Hard Rock International were the panelists during a CEO speech Wednesday morning.
Allen reiterated that Hard Rock is still interested in Strip property – but not Planet Hollywood. Analysts have speculated that Planet Hollywood operator Caesars Entertainment Corp. will divest one of its properties on the Strip by next year.
Hornbuckle has not given any update on the company’s plans for its UK sports betting partner BetMGM Entain. The Daily Power of Fantasy Sports DraftKings Inc. wants to buy Entain for $ 22.4 billion.
In a recent interview with CNBC, Hornbuckle said that MGM has “an excellent relationship” with BetMGM and that the casino operator is excited about the prospects for the booming iGaming and online sports betting business.
Hornbuckle explained his strategy.
“They will have to come see us if they want to continue operating in the United States,” Hornbuckle said. “They can’t do both.”
Hornbuckle also did not comment on last week’s announcement of its intention to buy out the operations of The Cosmopolitan of Las Vegas for $ 1.625 billion.
Maddox has acknowledged that MGM is ahead of Wynn on the technological change in the hotel check-in process with its keyless room entry.
Keyless Room Entry, also used by Resorts World Las Vegas, allows a guest to enter a code on their smartphone that unlocks their hotel room door. The system minimizes contact between reception staff and guests, a positive element during the pandemic.
“MGM has been leading on this front, but we are catching up quickly,” said Maddox. “Customers want less friction. And some want to interact with people. We want to make sure they can, so we’re not going to get rid of the front desk agents. Some people would rather just check in over the phone and some people like to talk to someone.
The Review-Journal is owned by the family of Dr Miriam Adelson, majority shareholder of Las Vegas Sands Corp., and operates The Venetian / Palazzo and The Venetian Expo.