Blue Door Boutique opens in Canandaigua NY

CANANDAIGUA, NY – Deep down inside, Karen Taft thought about owning her own store or, as she puts it, “having my own little thing” when she retired.

Around the same time, the owner of the store she managed, Chandeliers Boutique in downtown Canandaigua, was thinking about ways to make her life easier.

Taft, who had been hired shortly after a shopping spree while trying to find the dress for her youngest son’s high school graduation, it was asked, have you ever considered having your own store?

It had been a dream for Taft, but was it the right time, especially amid the COVID-19 pandemic? The more they talked, however, the more it made sense.

In the end, she said, it was a pretty easy decision.

Several downtown Canandaigua business owners and Mayor Bob Palumbo joined Blue Door boutique owner Karen Taft in the center at the opening of the women's clothing store on Saturday.

“It was good,” Taft said. “I took the plunge and said, ‘Let’s do it’. I felt like a door was closing and Blue Door was opening.

And, with a few changes to make it Taft’s own, Blue Door Boutique actually opened this weekend.

Blue Door Boutique is so named for several reasons; Taft always wanted a beautiful blue door for his home and blue is a warm and inviting color.

“I love Lake Canandaigua, I love the bright blue sky, and I love the Caribbean Sea,” Taft said.

The store offers classic-style clothing that’s easy to wear, for all ages and sizes, including plus sizes, which is new to the location, Taft said.

They range from comfortable and cozy outfits to pieces that can be worn for special occasions. Blue Door Boutique also has a lot of accessories, including scarves, shoes, handbags, and jewelry.

The same employees she led at Chandeliers remain, and all emphasize that Blue Door is focused on the customer experience for buyers.

“We really want to give them a shopping experience, not just a one-stop-shop where they can pick up the whole outfit, but where they go and leave feeling very confident and comfortable with what they’ve chosen,” he said. said Taft. .

A women’s clothing store has been a staple in the city center since the days of the Country Ewe.

Denise Chaapel, director of Canandaigua’s downtown business improvement district, said women’s and men’s clothing stores are the key to the business district’s success.

And it helps that Taft is local – she was born and raised in Canandaigua – and knows what people are looking for, which is exciting, Chaapel said.

“At the end of the day, knowing your people and what your people want when they shop is key to successful clothing businesses,” said Chaapel. “For Karen to be so involved in the community, it’s going to be amazing for us.”

Owning his own store also allows Taft to go back to his roots. She grew up with two sisters, but she and her husband had three boys. Her life has gone from board games to “all brutal” and sports, she said.

“Now I can get my girly-girl side back,” Taft said. “I refer to Blue Door as my daughter.”

And she’s thrilled to be a part of everything that happens in downtown Canandaigua.

“I already know so many people and so many other merchants,” Taft said. “I just can’t wait to get to know them better and work with them to continue to make downtown Canandaigua a great place.”

Blue Door store opening hours

Blue Door Boutique, 79 S. Main St., Canandaigua, is open 11 am to 4 pm Mondays, Tuesdays, and Wednesdays; 11 a.m. to 6 p.m. on Thursdays; from 11 a.m. to 5 p.m. on Fridays and Saturdays; and from noon to 4 p.m. on Sunday. Call 585-455-5989 or visit https://www.bluedoorbtq.com/.

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