Fashion – Style Palazzo Wed, 20 Oct 2021 07:04:01 +0000 en-US hourly 1 Fashion – Style Palazzo 32 32 Invest in new technologies to manage the rise in online fashion shopping Wed, 20 Oct 2021 07:04:01 +0000

Increase in online fashion shopping

To say that e-commerce has experienced a real explosion during the Covid-19 pandemic is nothing new. It is not limited to North America, countries all over the world are experiencing a huge increase in online markets. According to a report on online fashion in Spain from 2021, the e-commerce channel has gained 2.7 million customers in Spain and the penetration now reaches 43.4% of the resident population.

Online fashion sales have increased from 9.3% in 2019 to 19.4% in 2020, while 13.6% of consumers have purchased online or are considering doing so. This spectacular rise in an already growing business segment does not mean that Spain will catch up with other more developed countries. On the contrary, all countries, even those which had advanced the most in e-commerce, have experienced spectacular growth. The UK case is a good example as it was already seen as an advanced and mature market, nonetheless it boomed during the pandemic. According to a recent survey by McKinsey and Dynata in the UK, fashion e-commerce is expected to account for 50% of the UK market by 2022, up from the already very high 35% today. In the UK, online market penetration reached 75% in 2020 and is expected to reach 85% next season.

It is not a narrowing of the gap that separated Spain from other fashion markets, but everything indicates that we are facing a real market transformation that affects all countries, regardless of their level before the pandemic. . New consumer buying habits, which were already apparent, have become a normalized preference within a year, and in some segments, even dominant.

71% of the world’s fashion executives expect their online business to grow by more than 20% this year. Industry players are therefore faced with a decisive moment when they will have to make important and relatively quick decisions if they are to stay on a train that shows no sign of stopping.

Invest in technology to meet market demands

The online shopper has become accustomed to standards of excellence and values. Precisely the standards that make logistics management in the fashion industry more complex, such as size availability, delivery safety and predictability, ease of returns, and the omnichannel selling experience with stores. A whole set of requirements that cannot be managed without the use of appropriate technological tools, both for warehouse management and for transport, system integration and logistics management in general.

Many retailers are already investing time and money to improve their digital platforms and develop their online strategies, like the Warehouse Management System, or WMS, which even have specific packs to meet the needs of online commerce. in which inventory management, visibility, traceability, and real-time control are no longer very practical options but essential requirements.

As omnichannel-driven demands become the norm, with customer satisfaction harder to achieve, supply chain professionals must take advantage of advanced WMS technology to keep their operations agile, efficient and scalable, especially in these unstable times. Given the vision and execution capacity of Generix Group, recognized once again by the Gartner analyst community, their Solochain WMS is well positioned to help companies seeking a modern, flexible and agile who can easily adapt to their changing needs. Contact us for more information.

This article originally appeared here. Republished with permission.

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Fashion firm Rent the Runway targets nearly $ 1.3 billion valuation when it IPO in the United States Tue, 19 Oct 2021 01:07:00 +0000

Oct. 18 (Reuters) – Rent the Runway targets a valuation of nearly $ 1.3 billion in its U.S. IPO, as the fashion rental company looks to capitalize on growing interest in second-hand clothes.

The company, founded in 2009, enables users to rent and purchase second-hand clothing and accessories such as handbags and jewelry in more than 18,000 styles from more than 750 designer brands. It also allows customers to rent and purchase household items.

Rent the Runway plans to sell 15 million shares at a price of between $ 18.00 and $ 21.00 each when it goes public, raising $ 315 million, according to a filing.

Earlier this month, the Brooklyn, New York-based company announced a nearly 39% drop in revenue for fiscal 2020. Its revenue was also hit in the first half of this fiscal year, with revenues down 9% for the period. ended July 31.

Rent the Runway said its active subscribers more than doubled to 111,732 in the first nine months of 2021.

The demand for second-hand clothing has jumped in recent months as customers become more aware of their carbon footprint, increasing revenues for the styling service Stitch Fix (SFIX.O) and the online resale store ThredUp. (TDUP.O).

Goldman Sachs & Co, Morgan Stanley and Barclays are the main underwriters of the offer. Rent the Runway will list its shares on Nasdaq under the symbol “RENT”.

Report by Noor Zainab Hussain in Bengaluru; Editing by Maju Samuel and Subhranshu Sahu

Our Standards: The Thomson Reuters Trust Principles.

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These Fluffy Balenciaga Sunglasses Are About to be Fashion’s Next “Must Have” Sun, 17 Oct 2021 21:43:26 +0000

Fashion photo shoot in Paris – August 2021

Source: Edouard Berthelot / Getty

Beauties, from time to time a new trend arrives in the fashion industry that first shocks us, then intrigues us, then becomes one of the biggest must-haves! This new item is the new fluffy Balenciaga sunglasses that have been making the rounds of some of our favorite fashion girls and now we have find out more.

According to Daily fashion bomb, Balenciaga’s Fluffy Cat sunglasses will be the next fall / winter fashion staple. Priced at $ 1,150, these fluffy cat eye sunglasses are available in red, black and white colors and feature acetate and faux fur around the rims and sides as well as the bold BB Balenciaga logo on the left model. Balenciaga’s website makes it clear that this product is only intended to be a fashion accessory, rather than an optical tool, which means it is not suitable for viewing direct sunlight or strong artificial light. Basically this product is all about making you look like a real bad guy, and we’re here to kill him!

Check out the new fashion accessory below.

While this look has been spotted on fashionistas like Bree Runway before, some fashion girls are less than thrilled with the upcoming trend, taking to Instagram to comment on how they won’t add this trend to their wardrobe. fall and winter.

“It’s kids’ crafts for me,” commented one IG user while another said: “It screams DIY

. “But while there were a few who weren’t there for the new look, there were others who could see the fashion vision, commenting, ‘So expensive… but trendy! These are really all the rage indeed!

Beauties, would you splurge?

Don’t miss …

Cardi B is the new face of Balenciaga

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Spy: Fashion Week – the shows will continue Sat, 16 Oct 2021 16:00:00 +0000 A model in the Adrian Hailwood show at New Zealand Fashion Week.

Fashion lovers can rejoice – New Zealand Fashion Week will be back in February 2022.

The industry calendar staple has been canceled due to Covid-19 for the second time this year. It was days away from “lights, camera, action” when the restrictions took effect in August and were the first major event to postpone.

The models had been adjusted by designers and the pack-in and installation was underway at the Auckland Town Hall site and Aotea Square. Since then, event founder Dame Pieter Stewart and her daughter, responsible for sponsoring the Myken brand, have been following developments closely.

“Since the sudden postponement, we have continued to look for alternative dates and venue options,” Dame Pieter told Spy.

The founder of <a class=Fashion Week Dame Pieter Stewart and her daughter, responsible for sponsoring the Myken brand. ” class=”article-media__image responsively-lazy” data-test-ui=”article-media__image”/>
The founder of Fashion Week Dame Pieter Stewart and her daughter, responsible for sponsoring the Myken brand.

“However, following the government’s announcements over the past week, it has become clear that holding an event like the NZFW before the end of 2021 would be very optimistic.” While this is not good news, it does mean that we can give to everyone involved in New Zealand Fashion Week, as partners, designers or people working on and during the event, and all of our volunteers clarify that NZFW will now have to take place in the New Year. “

Dame Pieter says the confirmation that the government is introducing vaccination passports for large-scale events has given her and her team good reason to believe this timeline is possible.

Myken Stewart said: “We are really looking forward to being able to host the exciting and already planned 20th anniversary event, with a few extras, taking advantage of the opportunity until 2022.”

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Italian fashion group OTB joins blockchain platform led by LVMH Fri, 15 Oct 2021 09:13:00 +0000 A model presents a creation by Dutch designers Viktor Horsting and Rolf Snoeren as part of their spring / summer 2015 women’s ready-to-wear collection for the house of Viktor & Rolf during Paris Fashion Week on September 27, 2014. REUTERS / Gonzalo Fuentes / File Photo

MILAN, October 15 (Reuters) – Italian fashion group OTB has joined a consortium of luxury heavyweights LVMH (LVMH.PA), Prada (1913.HK) and Cartier, owned by Richemont, which uses blockchain technology to trace the origin of finished products to fight against counterfeiting.

The platform, dubbed Aura, will allow consumers to follow the lifecycle of a product by accessing a kind of digital database that stores information in such a way that it cannot be changed, tampered with or hacked. .

The initiative, launched in April and a rare case of collaboration between competing brands, aims to improve transparency about where and how luxury goods are made, and also provide owners with certificates of authenticity.

OTB – which stands for Only The Brave – owns brands such as Diesel, Maison Margiela, Marni and Viktor & Rolf and acquired Jil Sander in March.

Reporting by Silvia Aloisi Editing by Mark Potter

Our Standards: Thomson Reuters Trust Principles.

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A spooky take on the future of fashion – Dune’s costumes Thu, 14 Oct 2021 04:00:08 +0000

“The air is so dry in here,” costume designer Jacqueline West tells Los Angeles Zoom. “There are fires, smoke and smog, and when the sun went down last night, you could look him straight in the eye. It was dark red. Dune is a prophecy and it is happening.

Based on Frank Herbert’s 1965 novel, director Denis Villeneuve’s epic psychodrama tells the story of Paul Atréides (played by Timothée Chalamet), a young man embroiled in an interplanetary power struggle between rival houses in the distant future. His family, House Atreides, are given control of the scorching desert planet Arrakis, known as Dune, by the Machiavellian Order Harkonnen. The homeland of the Fremen people is also the source of the galaxy’s most powerful commodity, the spice. However, as the Atreides family leaves their green planet of Caladan for Dune, this supposed opportunity ultimately turns out to be no such gift.

Themes of imperialism, altered states of consciousness and the struggle for oil (images of the Gulf wars and Afghanistan influenced the scenography), mixed with timely visions of an arid and overheated world, are all the more urgent as our own climate crisis intensifies. The costumes, created by West (The Curious Case of Benjamin Button, The ghost) and Bob Morgan (Creation, Maleficent: Mistress of Evil), are an essential element to make this global vision real and human. Forget James Bond and all those predictable tuxedos – Dune offers a chic but spooky take on the future of fashion.

A headline from GQ asked: “Is Dune the most stylish sci-fi movie since? The matrix? “And, indeed, before Paul de Chalamet leaves his home planet, he looks interstellar red carpet worthy in a mock neck blazer that could be from Alexander McQueen or Bottega Veneta, as well as a coat. dark worn with a high neck and wide leather gloves. West says her look was inspired by a combination of the Romanovs and the movie Fahrenheit 451.

Timothée Chalamet in a dark suit coat as Paul Atreides © Warner Bros Pictures

For Paul’s mother, Lady Jessica, who wears austere medieval-style dresses (imagine The Row doing a ‘holy orders’ capsule), West leaned over paintings by Francisco Goya and Giotto – noting the critic’s observation. John Berger art that they were both painters. who could have been filmmakers. Other eclectic influences on the costumes included the color palette of a Marrakech spice market, the Tarot queen of Marseille and Laurence of Arabia, while Islamic paintings and images of nomadic people living in the desert provided material for the Fremen.

The overall aesthetic is what West, who has studied art history, describes as “mod-ieval, looking to the past for the distant future”. Probably the more technical sci-fi elements are “stillsuits,” high-tech armor-like outfits with a tube in the nose, which allow survival in the desert by recycling bodily fluids into drinking water.

Villeneuve didn’t want to rely too much on special effects, and producer Joe Carracciolo Jr observes in the film’s production notes that “his approach was to get as much as possible in camera with real light, real reflections and shadows and a real interaction with earth, sand and dust ”. This meant over 1,000 real costumes, which required two costume designers. “There is nothing quite like taking a piece of cloth and hanging it around the body to see how it moves. I don’t think you get that with CGI, ”Morgan says.

Rebecca Ferguson as Lady Jessica in Steamy Ensemble with Timothée Chalamet

The film has a dull, moody palette, and before Morgan traveled to Jordan, he and West had the team bring back samples of different shades of sand so they could harmonize the outfits with the surroundings. It was also essential to appreciate how the camera “understands” the different colors and fabrics.

Morgan says that during the creation of the sinister world of House Harkonnen and their evil leader Baron Harkonnen – who conjures up Marlon Brando in Apocalypse now and dresses in black silk nightgown-like gowns that make her look like a malicious ghost – her team used “layers and textures of black, different luminosities: some things that suck in light, others that reflect light. You look at things in daylight, in interior light, in shade, in the sun. You can take the same piece of fabric and it will look like 10 different colors.

Costume co-designer Bob Morgan requested Jordanian sand samples to create the color palette © Warner Bros. Pictures

Costume co-designer Jacqueline West with ‘Dune’ director Denis Villeneuve © Chiabella James

As well as wanting the costumes to look real, Villenueve also insisted that they shouldn’t be classic sci-fi – no video games, aliens, or spaceship. The original Dune, directed by David Lynch in 1984, had what West describes as “a very steampunk, very 80s feeling with the big shoulders.”

While the first film was critically criticized, Bob Ringwood’s roughly 8,000 costumes were pretty impressive, if not campy: at one point, Sting appears in a winged jockstrap. The Spacing Guild’s black robes were particularly gruesome, not least because they were made from a transport of used early 20th-century body bags found in a former San Diego fire station – a macabre fact that doesn’t was shared with the actors who wore them until later.

Lots of costumes in the original Dune were also uncomfortable, like the latex suits, which Ringwood said were “sexy” but sweaty. In contrast, the new take on the jumpsuit is less superhero style, with wispy scarves in stone and sand tones wrapped around the face and head to add softness and romance. The wetsuits also worked, West says: “The actors wore the wetsuits every day and said they were so flexible. When the sand exploded towards their eyes, they could just wrap them around.

Dune star Rebecca Ferguson: “It’s all about the human connection”

The actress reveals the ordeals of working in the desert on Denis Villeneuve’s space epic and an intermittent mission: Impossible

Dune has already inspired designers – Marine Serre has referenced it in her fall / winter 2020 collection and advertising campaign. Will this last film influence fashion? At the recent Loewe show in Paris for SS22, the draped, scarf-like hoods had a certain Dune-like quality, and West says she can imagine “things going into the track. There’s already that utilitarian approach that you see in the workout gear and all the pockets for cellphones and the bottle of water. ‘water.

When West worked on 2015 The ghost, about a fur trader in the 1820s struggling for survival, she created wired heated suits that would keep actors warm in freezing weather under their historically authentic wool and furs, covered in faux bear fat . She sighs, “Now we might have to go the other way and have some refreshing combinations. Dune could really affect the way we think about clothes. It’s a wake-up call that you can’t fly on a planet without consequences.

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Lulu’s Fashion Lounge files for IPO Tue, 12 Oct 2021 21:13:00 +0000

Lulu’s Fashion Lounge Holdings Inc. has filed for an initial public offering, the latest retailer looking to tap the stock markets to fuel its growth.

Lulu’s, based in Chico, Calif., About three hours northeast of San Francisco, is looking to sell $ 100 million in stock, though that figure is often a placeholder used to calculate filing fees.

The fast fashion online retailer caters to young women and teenage girls. The shares would trade on the Nasdaq under the symbol LVLU. The underwriters include Goldman Sachs and B. of A. Securities.

Lulu’s said it has been profitable this year and that one of its strengths is the ability to use “data to optimize almost every part of our business,” including product creation.

“Unlike traditional retailers, we are leveraging a ‘test, learn and replenish’ strategy to bring hundreds of new products to market every week,” Lulu said in her flyer. The company tests new offerings in small batches, learns about customer demand, and then quickly revamps “higher volume winning products to optimize profitability,” he said.

“This strategy allows us to quickly convert new products into profitable sales on a consistent and repeatable basis while minimizing fashion and trend risks,” said Lulu’s. Traditional brick and mortar retailers are “under pressure” due to their longer product cycles and their inability to keep up with changing consumer tastes, he said.

Lulu’s listed income of $ 54.5 million for the three months ended on September 27, 2020, and income estimated between $ 104.5 million and $ 106.2 million for the three months ended. the 3rd of October.

It posted a profit of $ 377,000 for the period last year and an estimated profit of between $ 3.3 and 3.9 million for the period of the current year. This expected increase would come from a “higher gross margin,” partially offset by higher sales and marketing expenses and other costs, Lulu’s said.

For the six months ended July, Lulu reported net income of 24 cents per share on sales of $ 173 million. This contrasts with a net loss of 92 cents per share on sales of $ 140 million during the same period in 2020.

The IPO market has already raised more money this year than in 2000, during the dot-com boom. Recent IPOs in the retail industry include shoe company Allbirds Inc. and clothing rental company Rent the Runway.

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Senior NMAT featured in the New York Fashion Week exhibit: Indiana University Kokomo Mon, 11 Oct 2021 15:57:04 +0000

KOKOMO, Ind. – A school trip to New York inspired Adrian Gazcon to dream big about his artistic career.

“I thought to myself that one day I would come back to New York to do an exhibit or something with the art,” said Gazcon, senior at Indiana University Kokomo.

A day came sooner than he had expected.

In early September, Gazcon was among 10 emerging international artists selected for a New York Fashion Week pop-up gallery with Australian clothing brand Ksubi, New York street artist Hidiji and performance artist Travis Rogers. by Dnt Watch Tv.

The selection has given him great confidence as he prepares to earn a degree in New Media, Art and Technology (NMAT) in December.

“I struggle with a lot of doubts, but I exceeded my expectations as to how far I can push my art,” he said. “I proved to myself that I was wrong in a way. I can be a working artist if I work hard.

He heard about the Fashion Week exhibit on Hidiji’s Instagram page and submitted digital files of “Paranoia,” a 4ft by 4ft cartoon painting, for review. Within days, his work was selected and he received a box to pack and ship. He also received an invitation to the opening and closing ceremonies of the gallery, and was able to attend the closing.

He called it “a surreal experience” to see his painting included in the exhibition.

“At first I didn’t believe it was real,” he said. “Being from Logansport, Indiana, and here I am with my work as part of New York Fashion Week. Now I think about the next step, like doing exhibitions abroad or having a clothing line. I saw at Fashion Week that people love to see art on clothes, and maybe I want to.

He has come a long way during his time at IU Kokomo. He started in the NMAT program, then moved on to general studies, believing that a career as an artist was too broad. Then he thought of a quote from his favorite artist, Pablo Picasso, which said: “Every child is an artist. The problem is knowing how to remain an artist once you’ve grown up.

He considered studying a field that would lead to a more traditional career and decided he had to be true to himself.

“There was something, a hunch, maybe, that I had to continue the path of artists,” he said. “At first it was scary to wonder if I’m an artist, how am I going to make a living? How am I going to do ? The only answer is to do it. You just have to take the risk. If you don’t, you’ll never know whether or not you’ll get there.

He is building a fan base via social media, noting that “Paranoia” has received nearly 5,000 likes and over 300,000 impressions – as well as a request for permission from an admirer to get a tattoo. He also sold prints through this network.

“It’s a little wild right now. When I post art, it gets a bit viral, ”he said. “I never thought people would care. They tell me how much they love my art and how I inspire them.

Gazcon is proud to set a good example for the young members of his family, not only as the first in his family to go to college, but also as the first artist.

“I’ve always felt this pressure to do more, to inspire others,” he said. “I am leading the way for my younger brothers and sisters. I just hope I can teach them to take risks and do what you love. In the end, it’s always worth it.

Education is KEY at Indiana Kokomo University.

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Proudly African fashion show hopes to get the flattened tourism and hospitality industry back on its feet Sun, 10 Oct 2021 08:32:30 +0000

Johannesburg – While nearly every industry has been hit by the deadly pandemic, the travel and hospitality industry has been one of the biggest casualties.

The nature of Covid-19, along with the restrictions imposed to curb its spread, have meant that since about March of last year, these companies have had to completely reorganize their operations, while many have remained closed in their entirety for some time. pandemic stage.

The financial implications of this have been dire, especially in a country like South Africa which is rich in natural beauty and an acclaimed tourist destination for travelers from all over the world.

But as the Covid-19 infection rate continues to decline and the country comes under Tier 1 lockdown restrictions, the Bush Whisper Foundation has decided to think outside the box in order to get the industry back on its feet.

The charity hosted its first-ever fashion show last week, which reflected the proudly South African ideals the nation has come to stand for.

But the main intention of the stylish showcase was to help South Africans who had lost their jobs and income due to the global pandemic.

“We knew there was a need to help South Africans directly affected by what happened over the past two years and we wanted to create an environment in which we could help as many people as possible, from the sourcing locally sourced material to work with local seamstresses. , while raising funds for the tourism and hospitality sectors, ”said the foundation’s patron and co-designer of the Talitha Oosthuizen fashion show this week.

“It was out of this need that the idea to run a fashion show, with individually designed items, was born, and this new fashion brand is an exciting direction for the foundation, with many more to come soon.” she declared.

The “Elements of Africa” ​​fashion show was rightly on display at the quaint five-star Nkanga Lodge in Johannesburg, where models paraded in uniquely designed, handmade clothing created from locally sourced shweshwe materials. .

The creators of the Talitha Oosthuizen and Jodie Berry collection. Image provided.

“Myself and Jodie Berry, a student intern who is currently pursuing her Honors BA, began planning and designing the line in May 2021.

“It was hard work and there were many obstacles along the way, from shweshwe material arriving late from east London to custom material delivered with the incorrect designs, but it is part of life and business , and we were just relieved that in the end it all fell into place, ”Oosthuizen said.

She said the event was a success, as they have already managed to raise thousands of Rand through ticket sales and a live auction held at the fashion show.

Profits from the show will be donated to the Urban Ruins Foundation, the Solidarity Tourism Fund and the K9 anti-poaching unit, Greentrax.

Oosthuizen added that as women have been severely affected by the global health crisis, the Bush Whisper Foundation will also employ local seamstresses to help with the workload of this collection.

Besides the vital fundraising aspect of the fashion show, Oosthuizen also took pride in the clothing design, which she said reflects the energy and diversity of the African continent as well as its abundance of flora and fauna.

“The theme of the show was ‘Elements of Africa’ and the clothing line was created based on Earth – Water – Wind – Fire, which are elements of our natural environment.

Striking looks from the Elements of Africa’s Fire range. Image provided.

“Being in the tourism industry, with a big emphasis on bush experiences, it was naturally and ideally part of the bigger picture,” she explained.

While Oosthuizen said the entire collection was a blast, their Fire line, as well as their accessories such as handbags as well as the children’s line received the most positive reviews.

This collection could be the Bush Whisper Foundation’s first fashion show; her boss insists that many more are on the way.

“We see a future for this fashion brand, using the fashion show as a launch for the foundation’s future efforts and we were also able to use the fashion show as an opportunity to showcase a variety of companies and groups from the sector, as they try to survive in an extremely difficult time.

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In search of fashion finds in the famous Tunisian second-hand goods Sat, 09 Oct 2021 03:33:50 +0000

“Ladies, ladies, ladies! Get yourself a dress – three dinars – you’ll get married tomorrow!

The call comes from a young man in a casual tracksuit, behind a table where a group of middle-aged women sift through piles of women’s clothing.

Fatma Aissa, 22, rolls her eyes. She came to Ezzouhour thrift – one of Tunisia’s open-air flea markets – looking for love at first sight, but with a blazer or leather pants, not a man.

As she rummages through a pile of printed scarves at a nearby table, her friend and business partner, Wided Asly, 20, tells me that, like love, the first rule of thrift is simple. : “Don’t look for anything specific. Let the right thing find you.

Fatma and Wided, who run Goya Thrift, a second-hand second-hand Instagram store, tell me they bonded around their love of fashion when they met to study business in college. Wided says it took a while, but “Fatma converted me to second-hand clothes.”

“Growing up was not something to be proud of,” Wided says. Her family liked to save money and, like about 70% of Tunisian families, depended on second-hand clothes to fill their closets. “I was a little ashamed,” she says.

Most of the clothes for Tunisian second-hand clothes come from Europe or the United States, where much of it is donated. A complex, often informal, network of brokers and dealers buy, import and sort clothes by type and quality, then sell them in 100 kilogram bales to individual hawkers. Hundreds of neighborhood second-hand shops exist across Tunisia.

Fatma says her family has turned their nose at second-hand clothes, seeing them as lower class, but, as a curvy teenager who didn’t fit straight or taller waists perfectly, she saw second-hand clothes as some sort of land of clothing. fashion game to find his own style on his own terms.

“I’ve always been very proud to find pieces that fit me well and in which I feel comfortable and confident,” she says.

As purchasing power declines in the pandemic economy, more and more Tunisians are fully relying on second-hand clothes to dress their families. The Tunisian National Institute of Statistics estimates that the prices of new clothes and shoes have risen by nearly 50 percent over the past five years while wages have stagnated or fallen.

But it’s not just necessity that drives the second-hand economy: patient sifting can be rewarded with high-end finds, like a Hermès scarf, a Jean-Paul Gaultier striped t-shirt or original Levi’s 501s. tucked away among the scraps of the bowling league ten-year-old T-shirts or cargo shorts, all for just a few dollars. Fatma says that in recent years she has started to see more and more wealthy people rummaging through tables.

“Everyone goes to the second hand, but not everyone will tell you.”

Fatma and Wided don’t necessarily browse the stacks of top brands, but are drawn to color, pattern and material.

“The most important pieces aren’t Chanel, they’re the ones that introduce you to something new in your personal style,” says Fatma.

She rummages through a table of men’s pants when she finds a pair with dramatic pleats down the front. His eyes widen. It wasn’t until she had wrapped her waist around her neck to check the size – “second-hand rule number two: know your size” – that she realized the pants were Armani.

At the second-hand clothes, I learn to browse as much with my fingers as with my eyes. My hands weave through a pile of men’s suit jackets and blazers, skipping the polyester and digging a deeper tunnel until I brush something magical and hang on. After a few good moves, I found an Italian cashmere blazer with a casual check and a square cut from the 90s. I put it on. “You look like such a boss! So intimidating!” said Wided.

I give the seller 3 dinars ($ 1.06) and am amazed.

Fatma tells me that she got into secondhand clothes “for the love of fashion, the love of digging”, but as she and Wided built their brand, they became more sensitive. the ecological impact of savings. The United Nations Environment Program estimates that the fashion industry is responsible for 10% of global carbon dioxide emissions and puts incredible strain on water resources.

“The ecological waste of fast fashion is enormous,” says Fatma. “Right now, with social media, especially TikTok, the trend cycles are so short and the waste is so big” as teens try out new looks and throw them away days or weeks later.

“Since I started saving, I stopped buying fast fashion,” says Wided. “If you crumple you can still get this on-trend style, but you can put your own twist on it.”

After our success at the menswear table, the two sneaked into the stalls selling late summer fruit, fresh sardines, trinkets and plush toys just outside the main market in the clothing when Fatma rushed to find something nestled on a table between electric toasters and a few pairs of sandals. His Grail: a pair of white Converse All Star sneakers, size 39.

“I had been hoping to find them for months,” she said in a respectful whisper.

She inspects them closely for portability. The canvas has been cleaned, the eyelets are all there, although the previous owner tagged the midsole with a permanent marker.

“A teenage girl has had her best life in this,” she says with a smile as she takes five dinars out of her wallet and hands it to the vendor.

She says these stories inspire her as much as anything. “I don’t know who you are, I don’t know what you’ve been through, but I imagine it. I really see clothes as people – they had a life before, and I’m happy to pick up this story again. “

Update: October 9, 2021, 3:30 a.m.

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