Gucci House filming locations

Gaga and Gucci: For fashionistas, it’s a match in movie heaven – and many of them temporarily lost their minds in the meantime Gucci Housethe Liberation. Not surprising. Ridley Scott’s new film promises a parade of film talent and outfits to die for. Alongside Oscar-nominated Lady Gaga, we’ll see Al Pacino in thunderous form, spot Jared Leto under a mountain of prosthetic makeup, and watch Salma Hayek carry the family business flag. Her husband, François-Henri Pinault, is Chairman and CEO of Kering, the company that owns Gucci.

We’ll also see the most irresistible ski outfit on the big screen since Diana Rigg dodged an avalanche in the Bond movie, On Her Majesty’s Secret Service. Spoiler: it’s red and involves Gaga. But let’s not forget the third delightful element of the film: the places. Gucci House was filmed entirely in Italy and includes not only a glimpse of the Alps, but Rome’s glittering Via Condotti, as well as one of the most beautiful lakeside villas ever built.

Here we bring out the plums among the many sets of the film.

Main photo: Villa Balbiano on Lake Como, a key House of Gucci location (Getty Images)

What is the story?

Gucci House stars Lady Gaga and Adam Driver and tells a true story, first described in a book of the same name by Sarah Gay Forden. It follows the power struggle that shakes the Gucci dynasty from the late 1970s to the mid-1990s, as well as the tumultuous relationship between Maurizio Gucci (played by Driver) and his wife Patrizia Reggiani (Lady Gaga), who contributes to the ‘feed. Reggiani prompts Maurizio to stage a coup to take control of the company, but in the process, their love quails. He divorces her. She asks for help from a mystic. Then, on March 27, 1995, Maurizio was assassinated. During the murder trial that follows, Reggiani is nicknamed the Black Widow by the Italian press …

The Galleria Vittorio Emanuele in Milan (Alay)

Where does the story take place ?

Gucci was founded 100 years ago in Florence – in a small boutique in Via della Vigna Nuova – and the Renaissance city is still considered its spiritual home. No self-respect Gucci House the tribute would be complete without a visit to its Gucci Garden museum (which, if you’re feeling peckish, is also home to a Michelin-starred restaurant). But in Roberto Bentivegna’s screenplay, most of the action is concentrated in Milan, New York, St. Moritz and Rome. Here and there, real places are at the rendezvous: but don’t forget, it’s cinema. Ridley Scott and his team searched for sets to support and amplify the mood and meaning of the film, rather than creating a historical record.

Gressoney Saint-Jean

Gressoney Saint-Jean (Enrico Romanzi)

In which ski resort were the scenes of St Moritz filmed?

Scott chose a wilder and less developed place: Gressoney, near the Aosta Valley. Here, under the mighty Monterosa massif, not far from the Matterhorn, the Italian ski villages of Gressoney Saint-Jean and Gressoney La Trinité offer a taste of the Alps before the modern ski boom. It is above all a place for experienced skiers, who come for thrilling off-piste descents and heliskiing adventures, and you will often find them at the bar of the 3-star Hotel Dufour in Gressoney La Trinité. It was here, in the midst of lockdown last winter, that Lady Gaga stayed during filming, an unlikely refuge for a movie star.

Villa in the Alps

The villa, currently for sale, where the party scene was filmed

Most of the actual skiing was filmed further down the valley on the slopes from Weismatten to Gressoney Saint-Jean, while a villa, built in 1920 and currently for sale, was the setting for a party scene. Another house also served as a bar. For many, the production illuminated a dark moment in last winter’s containment. “These were fun days that brought a breath of normality to the valley,” says Marianna Clericetti, who worked on the film as an extra.

The Gucci family has a long association with the Swiss ski resort of St Moritz. Maurizio Gucci’s father Rodolfo (played in the Jeremy Irons film) built a house there in the fashionable suburb of Suvretta, where Fiat’s Gianni Agnelli and the Aga Khan also had properties. It was also here that the marriage of Maurizio Gucci and Patrizia Reggiani fell apart in December 1985. Home to several glittering five-star hotels, as well as a Gucci boutique, St Mortiz is one of the great winter gatherings of the rich and the famous – you ‘I imagine this is the perfect backdrop for the ski scenes from the movie.

Discover the best luxury ski resorts

Villa Balbiano on Lake Como

Villa Balbiano on Lake Como (Alay)

Where is the beautiful villa by the lake?

This is Villa Balbiano, the largest private villa on Lake Como in Lombardy. Built at the end of the 16th century by Cardinal Tolomeo Gallio, first Duke of Alvito, it never belonged to Gucci, but it would be difficult to find a setting that better evokes the world that opened up to Reggiani after his wedding . Over the centuries, it has been enlarged and restored several times and can be rented out for weddings, parties and vacations, as well as Hollywood movies. Regardless of the Alps, Lake Como is by far the most beautiful spot in the film and is perfect for when Patrizia Reggiani is introduced to her new family – chaired by Aldo Gucci (Al Pacino).

Where is Maurizio Gucci murdered in the film?

Maurizio Gucci was shot dead at the entrance to his offices at 20 Via Palestro in Milan. It is part of an elegant building, opposite the green Giardini Indro Montanelli. But it was too low-key a place for production designer Arthur Marx. Instead, he found a section of Rome with wide streets that had the proportions of Milan but a more flamboyant architectural style. “The place has a very lyrical atmosphere,” he says. “After all, we weren’t making a documentary. The mixture of styles evokes for me a combination of Tuscan and Arab architecture. It’s almost like a character in the movie.

Villa Necchi-Campiglio Milan

Villa Necchi Campiglio (Alay)

What other key locations are in Gucci House?

Unsurprisingly, the production also spent time in Italy’s fashion capital, Milan. One of the most striking places is Villa Necchi-Campiglio, which also serves as the home of Rudolfo Gucci. Built in 1935 by the main Italian sewing machine dynasty, the Necchi family, it is now a museum, preserving its stately furnishings and interiors. He also appeared in Luca Guadagnino’s film i am love, with Tilda Swinton.

Other scenes were filmed in the arched courtyard of Palazzo Bagatti Valsecchi, on Via Santo Spirito, as well as in the glittering Galleria Vittorio Emanuele. Meanwhile, one of the city’s banks has been turned into a counterfeit Gucci emporium on Canal Street in lower Manhattan.

Discover the best hotels in Milan

Lady Gaga stars as Patrizia Reggiani in Ridley Scott's House of Gucci

Lady Gaga stars as Patrizia Reggiani in Ridley Scott’s House of Gucci (Metro Goldwyn Mayer Pictures Inc)

How to get the Lady Gaga ski look

“I don’t see myself as a particularly ethical person. But I am fair. When Lady Gaga, as Patrizia Reggiani, stirs her espresso in the mountains as if mixing poison, and recites those immortal words, she is wearing one of the movie’s must-have outfits. It’s a shiny burgundy all-in-one ski outfit paired with vintage Dior ski goggles and a fur hat. This winter, all fashion-conscious skiers will want one.

Unfortunately, costume designer Janty Yates had the ski suit made especially for the movie. And Gucci does not currently produce a line of ski clothing. But if you don’t mind switching from burgundy to scarlet, this is your season. Maybe the clothing companies wanted to pay homage to Gaga’s Gucci moment, but whatever the reason, there’s plenty to choose from, in a wide price range. Try Fendi for £ 2,850, White Pepper for £ 600 and My Sunday Ski for £ 395. Don’t imagine that you’ll be the only one channeling Lady G on the slopes this winter.

About Jimmy Latimer

Check Also

Ocean Blue Saree by Antim Starrer Mahima Makwana is the only weekday blues we accept

Who’s up for airy ethnic fashion this wedding season? Well, Mahima Makwana is surely thrilled …