H&M opens its 40th store in the Philippines – Manila bulletin

SM Aura Boutique Presents H & M’s New Interior Design Approach For A More Customer-Centric Environment

On September 17, 2021, Swedish retailer H&M welcomed customers for the opening of its 40th store in the country located at SM Aura in Taguig City. True to its commitment to providing elegant and affordable fashion to Filipinos, the company also continues its sustainability efforts by incorporating not only a circular business model, but also educating customers.

“We are delighted to welcome buyers to our new store. The health and safety of our colleagues and customers remains our top priority, we will continue to strictly follow the protocols as well as the guidelines set by our local government unit, ”said Dan Mejia, Communications and Press Officer of H&M Philippines. “Plus, we’re a customer-centric organization, and that involves the entire customer journey and it also involves the appearance of our stores. We want to meet the expectations of our customers and create a more welcoming, caring and customer-centric environment.

The 1900 m² boutique unveils the new look and feel of the company which touches on its heritage as it was founded in 1947 in the small Swedish town of Västerås. In it, the interiors exude a mixed modern approach with its visual identity by applying a wide range of design elements with textures and layers of greenery, warm colors and textiles. In addition, the store houses the brand’s latest collections in clothing for women, men, children, babies and newborns.

Exclusively in its branches SM Megamall, SM Makati and now SM Aura, H&M highlights its Trend section which presents all the must-have styles to cover during the season. Dan continues, “I hope that in the coming months we can present something exclusive to Aura and offer something special. Say, for example, a collaboration with any special designer collection in the near future. We aim to surprise our customers all the time.

During the opening weekend, H&M celebrates the occasion with specials and offers of up to 50% off selected items in store.



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