Lashkaraa Inc. Grows With New Collections As There Is A Big Reset In Wedding Shopping For Indians Abroad
– Mrs. Sumeer Kaur
LOS ANGELES, CALIFORNIA, USA, October 1, 2021 /EINPresswire.com/ – With the catastrophic impact of COVID-19 on travel and party gatherings, it has become very difficult for NRI brides to be in NY , Chicago, SF, Atlanta, San Jose, Washington, LA, Toronto, Ontario, Alberta, Quebec, etc. to get their hands on cheap, custom-designed traditional second-hand clothes, especially since they couldn’t travel to India. Distance shopping by relatives in India has frustrated many brides and bridesmaids. A savvy entrepreneur saw the demand and began to develop this young 7 year old business to cater for modern and stylish Indian brides.
This led the young entrepreneur and her team at Lashkaraa.com with established roots in the United States, to begin to acquire a large part of the Indian clothing buyers market in the United States and Canada. If you are of Indian descent and miss your country looking for that “Mitti ki Khushboo (scent of their soil)” in the rich heritage, age-old traditions and cultural clothing, then your search is over. Their latest collection filled with color and elegance is now online.
Ms. Sumeer Kaur, Founder / Director of Lashkaraa.com, said: “Our largest consumer base is made up of Indians based in the US, Canada, UK and the Middle East. At the time of wedding shopping, the bride and groom and / or their families would usually travel to India to complete the wedding trousseau shopping. The biggest change we’ve seen so far due to pandemic lockdowns has been couples signing in to complete their wedding trousseau purchases. This has led to our biggest increase in custom wedding orders to date. So now we have gone ahead and enriched our user experience by offering them increased variety and giving them unmatched ability to custom design their wedding outfits from the comfort of their home! Not only have we given the ease of selection, but we have focused on customization with quality keeping in mind price friendly for these exclusive designs. I really believe that more and more couples will be opting for their wedding outfits online from now on and why not?
The early story of Lashkaraa Inc. is nothing less than a film script in its own right. The absolute starting point for Lashkaraa came to Ms. Kaur during a depressed phase in her life. Her parents had separated as her father left with virtually nothing for her mother and she couldn’t work due to health issues – leaving the financial responsibility on Sumeer’s shoulders when she was 18. a job at her uncle’s restaurant, she started Lashkaraa in order to earn a few hundred dollars more per month while fueling her passion. She then started the business with just $ 1,200 that she had saved while working.
Lashkaraa is an affordable luxury brand that offers discerning consumers in-house exclusive, high-quality designs with fast and safe deliveries. The company says it has deciphered that its new and loyal customers are buying more expensive quality outfits than before the pandemic, while customers would simply try to buy several cheaper outfits. They also get creative in the way they wear an outfit and they buy separate dupattas / blouses so that they can style that same outfit as a new look for another event with a simple but happy change. As a result, this has led to the increase in mix-n-match parts under custom orders.
The brand works with a team of dedicated designers, merchandisers and tailors who combine the exuberance of youth with the knowledge of veteran Indian craftsmanship. In order to contribute to society, the brand actively engages with local artisans in India and gives them access to resources as well as opportunities to showcase their creativity and experience of Indian fashion. This, in turn, also generates jobs for local artisans in India who are looking to expand their reach.
Offering a unique blend of vintage and new-age, second-hand and formal wear and an ever-growing range of Sarees, Salwar Suits, Anarkali Suits, Punjabi Suits, Churidar Suits, Palazzo Style, High Slit, Gown Anarkalis, Lehenga Cholis, Kurtis, etc. available in a variety of fabrics such as cotton, cotton blend, silk, tussar silk, netting, georgette, as well as to cover elaborate skilled work including, but not limited to zari , beads, stone work, thread work or other patterns for different occasions, the growth momentum of Lashkaraa further validates the continued high demand for Indian wedding garments.
“Our vision is to leave a global footprint. We already have satisfied customers in over 50 countries and will continue to expand our reach. We want to continue to remind Indians scattered everywhere of the timeless, rich and pristine ethnic culture through clothing and adornments that project everlasting beauty and elegance. Ms. Kaur concluded.