Womens fashion

Mentorship program seeks to fill underrepresented roles in film, music and fashion in Hamilton – Hamilton

A Hamilton entrepreneur program hopes to inspire women and people who identify as transgender, fluid, non-binary and gender-nonconforming people to take on underrepresented roles in the film, music and entertainment industries. city ​​fashion.

The Women+ in (Creative) Business Mentoring program is looking for people who have built a business in the last six months to five years and would be open to advice and networking to increase their reach in three growing business sectors. growth.


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Debbie Spence, business development consultant for the creative industries, says the reasons for a push into “highly collaborative” territories are to fill gaps that see few women participating and to offer support to those impacted by the recent COVID pandemic.

“This sector really benefits from informal and formal networks or types of mentoring,” Spence told 900 CHML. Hello Hamilton.

“With respect to film and music, in particular, there has long been an identified need provincially, nationally and even internationally for more women-led businesses.

A UCLA College of Letters and Sciences 2019 Study women and confirmed minorities were underrepresented in the North American film industry by a margin of approximately three to one – particularly in directing, writing, and directing positions.

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The fashion industry, typically supported by female consumers spending three times as much on products as men, was represented at less than 50% in design, while 14% made up the number of female executives in the company, according to a McKinsey & Company management consultancy report 2018.

Additionally, the pandemic has worsened women-owned businesses across all industries in Canada, taking them nearly twice as long to recover from financial setbacks as outlets operated by their male counterparts.

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With a workforce of over 7,500 people in at least 500 fashion-focused outlets, Hamilton ranks fifth among fashion-related occupations in Canada, behind Toronto, Montreal, Vancouver and Ottawa, according to StatCan data.

In 2021, film production in Hamilton not only returned to pre-pandemic levels, but hit an all-time high with at least 150 permit applications, beating the previous mark of 141 in 2019.

“We’ve just seen that the push for more content and more shoots continues to drive demand and it’s remained very stable in Hamilton and continues to grow,” said Kim Adrovez, senior project manager in the film office of the city.

Approximately 9,000 film workers reside in the Hamilton area and specialize in technical jobs, hair and makeup as well as art, set design and costume design.

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Spence says these are the opportunities the Women+ program is targeting through the six Hamilton-based business mentors they have recruited.

“They will offer guidance and feedback on key skills and competencies in these areas, and then also business planning, client or client development,” Spence said.

“It’s really meant to pair someone who’s emerging with an existing business and…offer some of the lessons they’ve learned along the way.”

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The city has two consultants in each of the different areas, who build relationships with successful candidates through an initial three-hour planning session.

Places are limited and the initial application deadline is May 23.

Eligibility criteria include:

  • A movie, music or fashion operation within the city limits of Hamilton (including Ancaster, Dundas, Stoney Creek and Waterdown)
  • In operation from six months to five years
  • Being female-led/owned, transgender, fluid, non-binary, or gender-nonconforming.

Interested parties can apply on the City of Hamilton’s website. website

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