Mercedes-Benz and Heron Preston team up for airbag collaboration – Robb Report

Protective gear has just taken on a whole new meaning.

On Tuesday, Mercedes-Benz and designer Heron Preston unveiled a collaborative concept collection made up of recycled airbags and, true to their shape, they can inflate. Preston used the airbag material to create three unique looks for men and women, as well as merchandise that will be distributed by streetwear retailer GOAT starting September 10.

One of the campaign images featuring both men’s and women’s looks from the concept collection.

Thibaut Grevet / Mercedes-Benz

“The concept airbag collection is inspired by two anniversaries of technical innovation that saves lives: the airbag patent 50 years ago and the first series production of our flagship model, the S-Class in 1981,” said Bettina Fetzer, Mercedes-Benz. Vice President of Communications and Marketing of AG. “We are convinced that co-creation and collaborative projects create memorable and unique moments with our brand. “

The automaker and designer share a commitment to sustainability. Known for his luxurious approach to workwear, Preston has been keen to minimize his use of destructive production methods since he launched his brand in 2016. In 2018, he launched his Re-Design program, which creates unique pieces. . from salvaged materials – and this collaboration was produced under this umbrella.

Mercedes-Benz x Heron Preston airbag collection

An inflated look of the collaborative campaign.

Thibaut Grevet / Mercedes-Benz

“Upcycling and celebrating sustainability were my first design approaches since launching my collection, and I loved celebrating the airbag anniversary in this way to create a beautiful collection from of recovered materials alongside some of their most advanced fleets of fuel efficient products. and electric vehicles, ”he explains. Photographer and filmmaker Thibaut Grevet brought the duo’s vision to life in a series of bold images and bespoke films. The automaker’s new S-Class and a cutaway model of the plug-in hybrid S-Class are on view throughout the campaign. The 500 SEL (W126) and the new all-electric EQS ​​models are also making their debut.

If you’d like to see the inflatable set from the shoot for yourself, Mercedes-Benz is considering turning it into an installation that will appear at Mercedes-Benz Fashion Week in Berlin from September 6-8.


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