PPolitics – personal, contemporary and historic – was close to the surface on New York’s Upper East Side on Monday night as 600 guests, invited to celebrate America’s Golden Age at the Met Gala, offered their own interpretation of the style and the multitude of meanings the dress carries, then as now.
The singer Alicia’s Keys wore a cape celebrating New York’s union history. New York Mayor Eric Adams, who said he was “dying to go“at the fundraiser “for years,” arrived on the red carpet wearing a jacket with decorative forearms and lapels that paid homage to the city’s transit system. The back of his coat read “End Gun Violence” in red letters.
Former Secretary of State Hillary Clinton came in a dress inspired by friendship quilts that are inscribed with the names, she said, of “brave women” from the liberation movements of the 19th and 20th centuries.
But the celebration of women’s progress toward equal rights came as news surfaced that the United States Supreme Court had tentatively voted to overturn Roe v Wade, the landmark decision that legalized abortion nationwide. countries in America, according to a draft notice reported by Politico.
The politics of the event returned when Kim Kardashian appeared on the red carpet in the iconic dress Marilyn Monroe wore to coo Happy Birthday to President Kennedy in 1962.
Hamish Bowles, the editor of World of Interiors, sporting a matinee idol mustache and golden tiara, said: “Tonight our hearts are with the people of Ukraine and the victims of war and displacement around the world. ” The publisher, a major sponsor of the event, had made a donation to the Red Cross and encouraged “those who can do it too”.
Dame Anna Wintour’s “In America: An Anthology of Fashion“-themed ball kicked off at the Metropolitan Museum of Art with Priscilla Presley on hand to introduce Baz Luhrmann’s upcoming Elvis film, Anderson .Paak in “Gucci of the head to toe” and Ashton Sanders offering “Blade, vampire tip”.
Riz Ahmed, wearing a T-shirt and worker’s shirt, said he was “trying to uplift and celebrate working class immigrants”. Amy Schumer said “when Gabriella Hearst offers to dress you, put your Spanx just above your C-section scar.” Janelle Monáe promoted her science fiction book. Blake Lively came as the Statue of Liberty.
The Met Gala is a commercial proposition, light years from its creation, in 1946, by publicist Eleanor Lambert, who is credited with bringing European fashion to America.
Influential trade publication Business of Fashion said this year’s event could be the “Most Important Met Gala” of Wintour’s career. After two years of interruption – one canceled by the Covid-19; another under-attended due to foreign travel bans and vaccine requirements – Monday’s gala would have returned to full power.
With tables costing between $200,000 and $300,000, last year’s event in September raised $16.4 million for the Costume Institute. But it is also a source of income for Vogue. According to Amy Odell’s recently published biography on Wintour, now Condé Nast’s global chief content officer, it’s the publisher’s talk to sell advertising. This year, it is also an argument to sell online subscriptions to Vogue.com and attract visitors to the Met museum.
“At the end of the day, this is a hugely important fundraiser,” Anna-Lisa Yabsley, chief digital strategist at Condé Nast, told BoF. “Everything we do in terms of content is about raising awareness and getting people through the door.”
Vogue charged $1 million for two six-second spots on its Met Gala live stream for two hours, according to BoF. Tracking data shows the stream garnered 16 million views, as well as 260 million gala-related views on social media.
According to tracking firm Launchmetrics, the night generates $543 million in media impact value, or the effect of placements and mentions — compared to the Super Bowl’s $520 million. According to BoF, the more Vogue can market the Met Gala as fashion’s Super Bowl, the more it can charge.
Earlier Monday, First Lady Dr. Jill Biden launched a preview of the show, which features nine films commissioned by directors including Radha Blank, Janicza Bravo, Sofia Coppola, Julie Dash, Autumn de Wilde and Chloe Zhao, last year’s Oscar. best picture winner.
The films celebrate the overlooked figures of early American fashion, especially female designers, and especially those of color. Costume Institute chief curator Andrew Bolton said when announcing the show that they “have been forgotten, overlooked or relegated to a footnote in the annals of fashion history“.
The Met Ball itself, fashion activists said, has long been an opportunity for greater inclusivity than the publisher’s structure, or its pages, had adopted until the race protests in 2020.
In his remarks, Biden said, “style helps us express things that cannot be expressed in words.
“The way we carry ourselves, how we straighten our shoulders when times are tough, or offer a friendly smile even when we disagree. How we choose to show up for our communities – the little acts of kindness that are remembered long after they have been given.
She continued, “And that includes what we wear.”