N.Hoolywood Men’s Spring 2022 Collection

Much has been said about how fashion needs to change, but there was little evidence at New York Fashion Week, which went as usual, but not at N. Hoolywood. Daisuke Obana couldn’t be in the city, but he crafted big changes both in terms of presentation and process in a way that incorporated technology and addressed sustainability.

Obana, who is known for delving deep into niche areas of (American) history, has abandoned that approach this season in favor of a modular concept, offering a limited number of silhouettes and fabric choices. These were presented on a specially designed app where customers could interact with the collection and play with the personalization. “Enjoying his favorite clothes like a game, I hope it will be a good opportunity for the player to take an interest in design and creativity,” he said via email, adding that he was anticipating also add a VR component.

When asked how he felt about the state of the world, Obana replied, “Reset the earth. Let go of the old normal and think about what I can do to create something new. It is an exciting and rewarding time to prepare for the dawn of a new era. We need more of that kind of thinking in fashion and, as his Spring 2022 experience proved, an adjustment in the way we look at things. It can be uncomfortable at first, and Obana isn’t afraid of this in her designs. He was trying to create an ‘irrelevant feeling’. At the same time, the app creates an opportunity for interaction.

The key look, according to the designer, includes flannel, sweatshirts and denim. The novelty lies in the incongruous placement of the fabrics. The Compile line by N. Hoolywood has always been a daily wear; this season it reads like an “anti-fad,” which in this publisher’s book is a complement. He had some interesting things to say on the subject. “Maybe rather than fashion, the way clothes should be is completely split in two; clothes for dressing as a hobby and clothes necessary in the cycle of daily life. While the former remains a more radical and central genre, the latter is the way of dressing that … many people need today; [they are] part of a manifestation of intention [where] the emphasis is on interior values ​​rather than being identified by appearance and dress. … An important selection criterion [should be] that clothes are closely related to his lifestyle.

“For me, I’m comfortable creating clothes without strength,” added Obana, “the type of clothing that naturally fits into your wardrobe without resistance. I think this type of clothing reflects the world. today.

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