From Loewe’s Studio Ghibli crossovers to Maje’s Sailor Moon nod, these fashion collaborations delve into the myriad and exciting worlds of Japanese animation.
The key to success for any brand is knowing what you want to achieve and how relevant your products are to the target market. In this case, luxury fashion brands have created significant buzz through collaborations, especially with Japanese anime series.
We’re here to highlight the rise of luxury fashion brands collaborating with Japanese anime over the years; think Loewe x Studio Ghibli and Gucci x Doraemon. Characters from the popular manga get the luxury treatment, and we understand why. These limited edition collections are fresh and trendy, but are for any fashion enthusiast and anime lover. In January 2022, Loewe published the x Taken away as if by magic collaboration to honor its creative director’s admiration for the world Hayao Miyazaki has created. The House also paid tribute to My Neighbor Totoro back in 2021. These collaborations drive desirability and bring new appreciation for fashion houses.
The latest is Maje, collaborating with iconic heroine, Sailor Moon, for an adorable add-to-cart range. If you love luxury fashion-anime crossovers as much as we do, check out the iconic collabs that have popped up on our radar.
Our favorite Japanese anime fashion collabs:
Maje x Sailor Moon
The limited edition capsule is a tribute to the iconic superhero, Sailor Moon. Popular in the 90s, Sailor Moon played a major role in every anime fan’s childhood. This season, the French brand Maje injects love, audacity and femininity into the collection by incorporating Sailor Moon, symbol of girl power. Taking inspiration from the style of Pretty Guardian Sailor Moon, the collab includes casual ready-to-wear pieces and accessories. The palette consists of striking pink, yellow and blue. Our highlights include the matching matching denim set, oversized graphic tee, hoodie and bucket hat.
The Maje x Sailor Moon capsule collection will be available on April 26.
Loewe x Studio Ghibli
Escape to the world of Studio Ghibli with Loewe’s best-selling collaborations. The House has released notable collections involving award-winning films such as the 1988 film, My Neighbor Totoro and the 2001 film Taken away as if by magic. This capsule collection includes signature bags, accessories and ready-to-wear pieces with adorable designs of recognizable characters from Soot Sprites to Totoro. Fun fact: Creative director Jonathon Anderson is a fan of Studio Ghibli. Our first choice? The Hammock leather bag with Totoro motif.
Gucci x Doraemon
As part of Gucci’s Chinese New Year 2021 campaign, the Italian house released a capsule collection featuring the beloved robot cat. The Japanese manga series and TV show were hits in the 60s and early 2000s. To honor the occasion, the brand is highlighting the character on a range of ready-to-wear pieces , shoes and accessories. In this collection, fans can spot Gucci’s signature monogram and graphics with the adorable robot in various cheerful poses. The best part? Doraemon is also disguised as an ox with two small horns to celebrate the Year of the Ox.
Longchamp x Pokémon
Remember when Longchamp teamed up with Pokemon for a joyful collaboration? It caught our attention when it launched in October 2020. With Pikachu as the main protagonist of this collab, you’ll spot the adorable character on the iconic Le Pliage range and other covetable silhouettes. From backpacks to crossbody bags, the unique collection features a range of monochrome and monogram leather pieces brimming with the cheerful spirit of Pikachu.
Coach x Michael B Jordan x Naruto
As Coach’s global ambassador, Michael B Jordan released his first fashion collaboration with his favorite Japanese anime, Naruto, in 2019. The best-selling Japanese manga is based on Naruto Uzumaki, a young ninja who wanted to become the Hokage , the strongest ninja in his village. Naruto fans can easily spot anime designs including main characters – Naruto, Sasuke and Itachi – Sharingan and Sennin eye designs, etc. Steeped in utilitarianism, the capsule collection consisted of unisex streetwear ready-to-wear like sweaters and t-shirts, shoes and bags.
Header and images courtesy of Maje