Fashion designer Peyman Umay announced a new leisure ready-to-wear brand, Ay by Peyman Umay. It’s more about men’s clothing that’s casual and suitable for active lifestyles. The concept of this brand was created by Peyman Umay during his travels and he saw a demand for casual men’s clothing but in a new avatar. He received all requests and got great feedback on these designs which resulted in this new collection.
The Peyman Umay brand uses structured suits and a generous use of colour, pattern and texture, Ay lets loose with soft drape and a harmonious, understated palette. The brand name “Ay” means moon in Turkish. Ay would be made in Mexico and Turkey by local artisans using eco-responsible materials from five continents. Ay by Peyman Umay is available at Ay boutiques in Tulum, Mexico and Bodrum, Turkey, as well as retail partners throughout the Mediterranean, with additional locations to be announced this year in Greece, in Spain and the Caribbean.
Peyman Umay launched his own luxury clothing brand in 2010 and in 2013 he expanded his brand to offer bespoke womenswear and a menswear collection in 2014. In today’s world oday, eco-conscious ready-to-wear is becoming increasingly popular with a particular focus on leisure wear. The collection is priced between $130 and $330, while the designs are high-end lounge and lifestyle wear reimagined in a radical new avatar. The materials from environmentally friendly sources go further by making an eco-friendly statement.