(Left to Right) Mr. Sukhraj Singh, Chief Creative Officer Tim Paris Consulting, Captain Rahul Rajyaguru, Co-Founder and Director and Mr. Sandeep Chaudhary, Co-Founder and Director of Primafashion Global Pvt. ltd.
The new fast fashion brand will offer high-end yet affordable everyday essentials for the modern Indian man
The lifestyle brand will debut in Gujarat with the launch of 12 stores and aims for a nationwide presence with over 100 flagship stores across India by mid-2023
Ahmedabad (Gujarat) [India]April 12: In a bid to establish itself as India’s leading contemporary menswear brand, Primafashion Global unveiled a new range of menswear ‘TIM PARIS’ today in Ahmedabad. This is Primafashion’s first launch in the Indian market and, through Tim Paris, the company intends to offer high quality men’s basics.
Tim Paris is positioned as a high-end men’s ready-to-wear brand in the economy format segment. After extensive consumer research, the brand studied various customer pain points in menswear and hence innovated its designs to launch a sophisticated, comfortable and affordable menswear range. The new range will offer basic daily necessities and will appeal to both metropolitan and suburban audiences.
The lifestyle brand today also announced a pan-India growth plan in this emerging segment. As part of its expansion plans, TIM PARIS is poised for strong growth and aims for a nationwide presence of over 100 flagship stores across India by mid-2023. The TIM PARIS range will debut in Gujarat with the launch of 12 stores this month. The brand plans to launch a total of 35 stores in the state of Gujarat alone.
Speaking at the brand launch, Captain Rahul Rajyaguru, co-founder and director of Primafashion Global, said: “The company’s vision is to become a leader in the apparel and accessories market by creating a range of credible brands to meet demand. fashion and style needs of women, men, teenagers and children in the Indian subcontinent. We are thrilled to launch a carefully crafted brand that offers the perfect mix of essential and luxury clothing to our customers. Menswear essentials is one of the fastest growing apparel segments in India and encouraged by this growth, we are targeting an investment of Rs. 75 cr this financial year”.
The themes of the new menswear collections are inspired by elegance, longevity and above all comfort and fit. The collection echoes the art of high-end fashion with a mix of bright colors and prints. The brand covers a range of stylish classics for men, including a contemporary collection of denim jeans, chinos, polo shirts, shirts and loungewear with a sophisticated, minimalist aesthetic. The brand will also offer a line of accessories including underwear, masks, mufflers, bandanas, socks, caps, handkerchiefs, belts, wallets and deodorants. The brand offers 3 different lines catering to different age groups. The range of clothing categories starts from Rs. 499 to Rs. 3,799. The accessories category includes leather belts and wallets priced at Rs.599-Rs.899.
The “TIM PARIS” range will offer 3 collection capsules at different prices to cover a wide consumer base. Collection capsules include:
-Core Existence: For basic and essential outfits
-Engineered Dreams: denim lifestyle-inspired clothing for active outdoor pursuits
-Vivid Adventures: A premium clothing category with an upbeat vibe. This category is available in store under the name “Majestique”
About Primafashion Global
Primafashion Global Private Limited (PGPL), commenced operations in December 2021 with the aim of providing strong brands in all wearing occasions for Indian apparel and accessories consumers. PGPL intends to create strong goodwill by providing an exceptional high quality customer experience. Primafashion is also aggressively working on a few other brand offerings targeting premium and sustainable product portfolios with an expected launch by the fourth quarter of this year.