Mens wear

Sustainable menswear brands for a consciously stylish wardrobe

Sustainable fashion has been trending for a while now and rightly so. In recent years, consumers have become more receptive to eco-friendly alternatives and have given more thought to their fashion desires.

Whether it’s investing in vintage or pre-loved pieces, getting your favorite old yarns repaired, or opting for sustainable menswear brands, swearing by the mantra “Buy better, buy less” is the path to follow. More and more apparel brands are also stepping up their game to reduce their carbon footprint by using eco-friendly materials and renewable energy sources, and digitizing aspects of the manufacturing process to reduce waste. These are carried out in parallel with the guarantee of good, safe and fair working conditions for its workers.

And no, sustainable fashion does not mean dull clothes. Although the production process takes more time, effort and cost compared to fast fashion, these ethical garments promise higher quality and are more durable – which means you get more mileage out of every item.

So if you wanted to make conscious choices for your wardrobe – and do your part to save the earth – this list of sustainable menswear brands is where you should start.

Here are some sustainable menswear brands to check out

Patagonia is an outdoor clothing brand founded by activist and environmentalist Yvon Chouinard in the 70s. The brand uses sustainable materials like organic cotton, recycled synthetics, Yulex, recycled wool, fabric made from from cotton scraps, wood pulp and non-toxic indigo dye alternatives.

With its “Don’t Buy This Jacket” ad in 2011, Patagonia also began encouraging customers to have their existing jackets repaired rather than buying a new one, while improving the quality of its products to increase durability. Its “Worn Wear” program aims to make already-loved products new again so people can buy them.

The brand is known for being transparent about its practices and processes, and is committed to adhering to environmentally responsible policies and conduct. It is also fair trade certified.

Image: Courtesy of Patagonia

John Nudie

Nudie Jeans is a Swedish denim-centric brand that believes in restoring old jeans, using organic materials and ensuring transparent working practices.

The brand offers free repair services for its items, as many times as necessary via its stores and partners. He also sends you repair kits to do it yourself, if you can’t get your Nudie Jeans to his repair points. The brand also recycles jeans when they are no longer wearable or repairable.

The brand makes its jeans from 100% organic cotton and aims to minimize textile waste. A member of the Fair Wear Foundation (FWF), Nudie Jeans traces most of its supply chain, ensures and further improves living wages and adheres to codes of labor practice. It takes saving the planet seriously, along with its commitment to being environmentally and ethically sound.

Image: courtesy Nudie Jeans

Unknown

Outerknown is another notable sustainable menswear brand with a conscious approach. Known for surpassing even the highest ethical and sustainable manufacturing standards, it’s a beach lifestyle brand that produces fair trade clothing like sweatshirts, jeans, t-shirts, swimwear swimwear and other outerwear.

Founded by World Surf League Champion Kelly Slater in collaboration with designer John Moore, the brand uses materials like organic cotton, hemp, recycled polyester, econyl (for swimwear), non toxins and recycled synthetic blends, among others. In fact, swimwear is made with 100% recycled polyester from waste materials like plastic bottles.

In addition to being Fair Trade and Bluesign certified, Outerknown has a comprehensive list of its suppliers, which customers can view on its website, to ensure transparency.

Image: Courtesy of Outerknown

Greg Lauren

Founded by Ralph Lauren’s nephew, Greg Lauren, this eponymous label is known for its preppy style and incorporates a high proportion of eco-friendly and recycled materials into its designs. Plus, all of its products are made locally in the designer’s Los Angeles-based studio, with zero waste to reduce its carbon footprint.

The reuse of fabrics and the use of even scrap scraps have led to the brand’s signature patchwork aesthetic. Producing one-of-a-kind garments from unsold fabrics and deconstructed elements, this menswear brand combines sustainability with creativity.

Image: Courtesy of Greg Lauren

Stella McCartney

The Stella McCartney label proves that sustainability and luxury can go hand in hand. In fact, the brand even partnered with Adidas in 2005 to launch “Adidas by Stella McCartney,” a new brand focused on sustainable sneakers and activewear.

From using eco-friendly and alternative materials to being transparent about its initiatives and environmental impact, the label is constantly striving to achieve sustainability and circularity. He is also invested in his responsibility to the entire supply chain, while ensuring fair wages and working practices.

Image: Courtesy of Stella McCartney

Asket

Swedish brand Asket has focused on designing timeless pieces with an eco-friendly approach, since its inception in 2015. They avoid launching seasonal collections and instead believe in a permanent collection made up of seasonless pieces that last. . The brand’s mission is to end the overconsumption linked to fast fashion and the need for new pieces.

In addition to avoiding overproduction and using sustainable materials, Asket’s transparent and traceable supply chain is commendable. The label goes a step further and also provides a receipt called “The Impact Receipt”, which shows the exact impact of the garment, indicating the amount of water consumed, the energy used, the CO2 emissions and the number of clothes you can get out of it.

Image: Courtesy of Ollie Nordh/Asket

Organic bases

Aiming to select pieces that stand the test of time, Organic Basics is a brand of underwear, sportswear and essentials that uses 100% organic cotton and recycled materials like nylon, wool and tencel.

In fact, the brand’s Silver Tech line features organic cotton garments blended with sustainably sourced traces of silver that give each piece odor-repellent and heat-regulating properties as well as durability. To ensure full transparency, it has a comprehensive “Impact Report” on its website, where one can read about all of its sustainable practices.

Image: Courtesy of Organic Basics

History Mfg.

With an emphasis on zero fabric waste, the use of eco-friendly fabrics and natural dyes without toxic chemicals, and a slow manufacturing process, Story Mfg is a great brand to check out for menswear. ethics. Some designs take up to six months to complete by the brand’s dedicated team of weavers, dyers, tailors and embroiderers based in India.

Almost all of his materials are grown locally near his studio in India. In an effort to make you buy less and lead a more sustainable life, Story Mfg ensures that their clothes are of exceptional quality. In addition to being eco-friendly, the brand is also vegan and does not use any animal products. It also has a traceable supply chain like many others.

Image: Courtesy Story Mfg.

(Hero and featured image courtesy of Zaid Mohammed/Pexels)