Caleres announced that Suzy Cirulis has joined the company as senior vice president, client marketing. In this role, she will lead the company’s customer marketing efforts across Caleres’ entire portfolio, including customer relationship marketing (CRM), customer insights and customer analytics.
“Suzy will be instrumental in forging closer ties with our current clients and in building brand relationships with new clients,” said Jennifer Olsen, Director of Marketing for Caleres.
The company added that Cirulis joins Caleres with more than two decades of experience in strategy and marketing, with in-depth knowledge of CRM, retail and digital marketing. She was until recently Director of Marketing at Crate and Barrel.
Previously, she worked in customer relationship marketing with Gap Inc. and its Old Navy, Banana Republic and Gap Outlet brands, and helped develop a new centralized customer marketing skill for the company.
“Caleres has always had a hyperfocus on the customer. Over the past few years, Famous Footwear has grown and strengthened its customer database through the success of our Famous Footwear Famously You rewards program. Now is the perfect time to bring in the right person to unleash the power of our customer data across the Caleres brand portfolio, ”added Olsen.