The year was 2008 – a lot of new things happened in Kavat. The first collection for women and men was launched, and a very special children’s shoe played a completely new and important role: Edsbro. The beloved learning to walk shoe started a journey with the EU Ecolabel environmental certification.
Calle Karlsson, the grandson of founder Ragnar Karlsson, who founded Edsbro, is a driving force behind Kavat’s sustainability work. One sunny morning, Calle explains why they chose to start labeling the shoes with the European Ecolabel.
“We wanted independent certification for our shoes. Some companies offer their own labels, but this could be seen as unprofessional and contribute to greenwashing, so it was essential for us to have an external and independent label for our products to be credible. When a shoe receives the EU Ecolabel certification, it ensures that the materials and production follow strict criteria defined for the entire life cycle.The label is well known throughout Europe, which helped us to choose EU Ecolabel in relation to other certifications which are only relevant in Scandinavia. ”
Since Edsbro was the first to receive certification, more than 50 models have followed suit. Some have only been around for a few seasons; others are still going strong and have become timeless Kavat classics.
The Swedish shoemaker is a family business with a heritage and expertise in footwear. They have been making shoes since 1945, already counting four generations in the family. The emphasis is on making great shoes from natural materials. And when decades ago, founder Ragnar Karlsson expressed “No waste! About shoe manufacturing, that perfectly described the company’s commitment to quality.
Over 70 years later, the world has changed. The shoe industry has changed. But the promise made by Ragnar failed.
“For us, shoes aren’t just something you put on your feet. It’s what anchors you to the earth – and what better than eco-friendly shoes made with respect for Mother Nature? ”
Read more about Kavat on the brand page: fashionunited.com/compagnies/kavat