Global Menswear Retailer End. Clothing is about to open a second store in Newcastle city center.
The luxury fashion store will take over the city’s former Byron Burger unit on Gray Street in the coming weeks.
Bold white signage has covered the windows of the Grade II listed building as the store’s remodeling work is underway.
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The unit has been empty since the hamburger chain closed last year and had been watched over by famous restaurant chain The Ivy, which applied for a building permit last year to make it a three-story brewery before the plans were scrapped.
Earlier this year, Newcastle City Council approved plans for END. Clothing to make some modifications to the historic building.
This included repainting the store front in dark gray and removing modern partitions.
The opening date has not yet been confirmed, but the store is expected to carry luxury and designer clothing, as well as exclusive sports and streetwear clothing.
TO FINISH. works with more than 400 brands and designers including Gucci, Burberry and Patagonia.
In recent years, the Grainger Street store in Newcastle has drawn crowds of shoppers who have lined up overnight to get their hands on the Off-White x Nike Air Max 90 sneakers when they go on sale.
The brand, which also has stores in London and Glasgow, is headquartered in Washington.
Michelle Percy, Director of Place at Newcastle City Council, welcomed the opening of the new END. Clothing store.
“END. Is a great achievement, from head office in the UK to transforming an international brand,” she said.
“It’s great to have them in the city and to put this wonderful building back into service.
“It’s a great team and we worked very closely with them so they could come in and operate quickly.”
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