A national women’s clothing chain specializing in “fast fashion” and affordable special occasion dresses has opened a store in Lexington.
Windsor Fashion opened at Fayette Mall on Oct. 7, the company said in a press release.
“Windsor is focused on providing a wide selection of on-trend clothing for all the occasions in a woman’s life,” the company said. “Whether it’s school occasions like prom and graduation, seasonal events like Halloween, New Years Eve, or everyday occasions like date night and brunch with girls ; Windsor offers a wide and inspiring assortment of the latest trends.
The store is located across from another fast fashion brand, Forever 21, in the Fayette Mall. In Louisville, Windsor has stores in the Mall St. Matthews and Jefferson Mall, according to the company’s website.
The California-based company has more than 260 locations in the United States, according to the press release announcing the Lexington site. The chain announced in May that it plans to open 150 new stores in 2021 and 2022. At that time, the retailer said it had 230 stores and indicated that its target market was the 18 to 34 age range.
“The reopening of the economy in 2021 brings with it a resurgence of social events and special occasions like prom, graduation and weddings. Windsor is benefiting both online and in-store from this momentum as bricks and mortar continue to maintain their importance for last-minute second-hand shopping, ” Windsor said in the May press release.
“The post-pandemic Windsor is ideally placed to capitalize on the return to normalcy and provide accessible fashion for all social events in the lives of our customers,” said Windsor CEO Leon Zekaria. “The rapid increase in our store expansion plan is an exciting next chapter for our employees, our business and, ultimately, our customers. ”
Zekaria and his brother Ike Zekaria represent the second generation of their family to operate the clothier, which was founded in 1937.