Mens wear

Zara taps Susan Fang for Chinese New Year crossover – WWD

The power of fast fashion Zara is teaming up with fashion designer Susan Fang for its first major designer collaboration for the Chinese market, following a sold-out capsule with South Korean brand Ader Error last year.

The collaboration with the Chinese designer, which includes 22 pieces of clothing for women, men, children and accessories, will be on sale from Monday before the Chinese New Year, both online and in select flagship stores in Beijing, Shanghai and Chengdu. .

Zara said the collaboration demonstrates its confidence in supporting the large-scale business development of Chinese designers and its determination to introduce Chinese design to international markets.

While the brand has worked with several other local Chinese talents on smaller projects, Fang is the first world-renowned Chinese designer Zara has worked with.

“What’s interesting is that our theme is about love, unity and family, and what I experienced during the project is a real Zara family,” Fang told WWD.

“Although it was a huge company, the way we worked was very intimate and personal, they cared a lot about how our brand worked. How we handcraft our products in a small artisan team It was a close-knit team that worked closely with many of its members from different backgrounds and fields, and they were all very kind, professional, and extremely efficient, from the beading to the fabric, to the campaign and toy designs. store, everyone did their best, from Spain to China. It really moved me,” she added.

For the capsule, Fang created special prints that look like spray paint and floating feathers.

“It was to represent dreamy and happy memories, and our new textile technique from last season called Air Flower, for women’s and children’s wear, they all feel very light and happy. Men’s wear uses shades of darker blues and everything is connected by special resin beads covered with flowers. We also used a lot of red to connect with the Chinese New Year season,” Fang said.

Just seasons after debuting after graduating from Central Saint Martins in London in 2017, Fang had amassed a stellar list of stockists – including Net-a-porter, Browns, Dover Street Market and Joyce – enjoying the slightly unearthly feel of his clothes. One of the designer’s early signature pieces were transparent bubble-shaped bags that Fang handcrafts with crystal, a technique she also deploys on shoes and other accessories.

Shortlisted for the LVMH Prize in 2020, Fang was named the winner of the Lane Crawford Creative Call Out Award, winning a $25,000 prize last year. She now parades during Shanghai Fashion Week.

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